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Ave Pill

Project Manager – Digitalization and Business Models
Estonian Tourist Board

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How to Spark Innovation in Tourism?

Head of Digitalization at the Estonian Tourist Board, who has solved digitalization issues in both the travel agency and hospitality industries. Now, she is contributing to achieving the long-term strategic goals of the Estonian Tourist Digitalization Roadmap.


Our journey at PLACExNordics begins with a fundamental question: What do you sense as innovation? How can we spin that into reality with regard to destination innovation? Let's examine the critical role of the public sector in driving innovation and fostering a supportive environment for tourism development.

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