Heli Jimenez has 20+ years of experience working in strategic marketing, brand management and marketing communications roles in travel and finance. Currently Heli is working as a Senior Director, International Marketing and PR in Business Finland. In her role, with her team, she tells Finland’s story globally aiming to attract visitors, investments, talent and film productions to Finland.

Heli will be talking about the case #FinlandWorks - Making Talent & Tourism Efforts Work Together: A Success Story.