Green Transition as a Success Factor – Lessons from Northern Sweden’s Transformation
Mikael Aamisepp
Northern Sweden is currently at the centre of one of Europe’s largest industrial and green transitions. Investments worth hundreds of billions are reshaping regions, communities and labour markets at unprecedented speed. But what does this transformation actually look like from the inside — and what can other places learn from it?
In this session, Mikael Aamisepp, CEO of Invest in Norrbotten, shares insights from working at the heart of the transition in northern Sweden.
The session explores how green investments, industrial development and international attention are changing the region — but also the challenges that follow rapid growth. From talent attraction and infrastructure to collaboration, leadership and long-term resilience, Mikael will reflect on both successes and lessons learned along the way.
How can places manage transformation without losing themselves?
What makes companies choose to invest and grow in a region?
And what does it take to build attractive, resilient places in times of global uncertainty and rapid change?
This session offers practical insights and real-world perspectives for anyone working with place attractiveness, investment promotion, talent attraction and regional development.
​
More About Mikael Aamisepp
Mikael Aamisepp is CEO of Invest in Norrbotten and works strategically to strengthen northern Sweden’s attractiveness for investment, business establishment and sustainable growth.
With extensive experience in regional development, business collaboration and investment promotion, Mikael works closely with municipalities, companies and public stakeholders to position Norrbotten internationally during a time of historic industrial transformation.
His work focuses on how places can create long-term competitiveness through collaboration, sustainability and innovation — while managing the opportunities and challenges that come with rapid growth and global attention.
​
​
