Iceland – Humour and Empathy in Place Branding:
Reacting to World Events in Record Time

Sveinn Birkir Björnsson has been orchestrating the 'Inspired by Iceland' campaign for Visit Iceland since 2011. He created the Icelandverse, and revolutionized your inbox by allowing you to Outhorse your email.

Sveinn Birkir will be talking about using a sense of humour and empathy in Iceland's marketing – and how to allow your organisation to react to world events in record time.