Ph.D Niklas Myhr
Ph. D. Chapman University, California
"The Social Media Professor"
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From social media to social infrastructure
Ph.D. Niklas Myhr will take the stage at PLACExNordic 2026 in Skellefteå as an expert in exploring how digital communication and human connection shape resilient and attractive places. What does the future of communication look like in a world where technology and digital transformation of marketing is rapidly changing.
Known internationally as The Social Media Professor, Niklas is a TEDx speaker and marketing faculty member at Chapman University, California. He brings together academic depth and hands-on experience from advising leaders and governments across the world — from California to Monaco.
His work highlights a crucial shift
In today’s digital world, communication has become part of a place’s infrastructure. How we interact online influences how we attract people, talent, and investment.
Dr. Myhr will explore how leaders, cities, and organizations can build trust, visibility, and belonging in a digital era. How the digital transformation & leadership will be guiding cities and organizations to build trust and belonging in a fast-changing media landscape. In the future community-driven resilience will be showing how partnerships and sustainable networks make places stronger.
Authentic storytelling is never out of date and helping leaders empower citizens, entrepreneurs, and creators to become a city’s most credible ambassadors will strengthen the visibility, impact and attractiveness of a place.
At PLACExNordic 2026, Niklas will share three perspectives on how digital presence can translate into real impact:
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Building Presence on Social Media in 2026:
How to use authentic branding to attract talent, business, and visitors.
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International Perspectives and Benchmarks:
Actionable lessons and replicable strategies from resilient places worldwide.
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Social Media Leadership & Online Community Engagement: Practical steps to empower employees, partners, and communities to champion a shared vision online.
In an era where algorithms shift faster than strategies, Niklas reminds us that resilience grows from relationships, not reach.