Place Brand Impact Awards
Join the awards ceremony and panel discussion of the 2025 Place Brand Impact Story Awards
Led by Dr. Florian Kaefer, Publisher, The Place Brand Observer (Switzerland)
The Place Brand Impact Story Awards celebrate excellence in place branding that contributes to sustainable and regenerative development. It also introduces the inaugural Place Brand Impact Story Awards, recognizing outstanding initiatives that align with the UN Sustainable Development Goals.
Place branding goes beyond marketing—it’s about creating meaningful, measurable impact. The Place Brand Impact Story Awards honour cities, regions, and countries that use branding as a force for sustainable development, innovation, and community transformation.
This year’s winners and finalists set new benchmarks in responsible place branding. From heritage conservation in Stockholm to community-led climate action in the UK, these initiatives show how place branding can create real, measurable change.
During PLACExNordic the below winners will receive their awards and share their stories:
🏆 Place Brand Impact Story of the Year: Royal Djurgården, Stockholm
🏆 Winner (Originality): Little Tasmanian, Australia
During PLACExNordic, Publisher Florian Kaefer of The Place Brand Observer will be joined on stage by Royal Djurgården (Overall winner) and Brand Tasmania (Originality winner), who will received their awards.
Be inspired by how place branding can shape pride, identity, and belonging across communities:
Royal Djurgården setting a global benchmark for integrating sustainability into place branding. By blending heritage conversation with innovative visitor experiences, this initiative demonstrates the power of collaboration, uniting 62 attractions to create lasting cultural and environmental impact. A shining example of how strategic place branding can shape both local identity and international reputation.
Little Tasmanian is a place branding initiative that fosters identity and inclusion. The program has delivered over 7000 copies of Little Tasmanian to newborns across the state promoting early literacy while instilling a deep sense of pride and belonging showcasing how storytelling can create lasting connections and strengthen community spirit.
Read more about the winning initiatives and what makes them stand out: https://placebrandobserver.com/impact-story-awards/
A Collaborative Effort
What sets these awards apart is the distinguished panel of 15 expert judges, representing a diverse mix of academia, industry, and global thought leadership in place branding, reputation management, economic development, and tourism. From the USA to Thailand, their insights and experience ensured a fair, thorough, and insightful evaluation of every submission.
The 2025 Place Brand Impact Story Awards are presented by The Place Brand Observer, in partnership with Future Place Leadership and PLACE X Nordic – The Place Attractiveness Conference by Future Place Leadership.
When and where? May 13th, 11am, Main Stage.
We look forward to celebrating the power of place branding with you!