Helsinki – It’s a Good Life: Value Based Approach for City Brand Building

Sanna and Anu (Helsinki Partners) will be sharing the story of Helsinki’s value based approach for brand building during the past and the future.

Sanna Forsström has been leading Helsinki’s brand and event management city wide work since 2019 in the City of Helsinki’s Executive Office. She has over 20 years of experience in branding, marketing and event business in various leadership roles both in different agencies and Finnish flagship companies like Finnair and Alma Media. Sanna believes in human and purpose driven branding and her hometown Helsinki matches to these values every day.