Helena Renström, the Marketing Manager at Skellefteå Municipality, is at the forefront of revolutionizing Skellefteå's place branding strategy amidst rapid change and turmoil. Nestled in the heart of the subarctic region of Swedish Lapland, Skellefteå boasts stunning natural landscapes and a vibrant cultural scene. From the mesmerizing Northern Lights dancing in the winter sky to the endless summer nights under the Midnight Sun, Skellefteå offers an enchanting experience like no other.
 

With a keen focus on innovation and adaptability, Helena is driving initiatives to redefine Skellefteå's identity and narrative on the global stage. Join us alongside Helena Renström as we explore the transformative journey of Skellefteå's place branding strategy. Gain insights into the strategies and successes in navigating change and uncertainty, and discover how Skellefteå Municipality is positioning itself as a dynamic and resilient city for the future.
 

Don't miss the opportunity to gain firsthand insights from Helena Renström at PLACExNordic, where we uncover the power of transformative place branding in shaping the cities of tomorrow.