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Kata Varblane

Director of Country Promotion
Enterprise Estonia

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Leveraging AI and advanced digital tools to attract FDI

Kata Varblane is a dedicated brand envoy of Estonia. She leads the newly founded Country Promotion Department at Enterprise Estonia, a government agency under the Ministry of Economic Affairs and Communications. The Country Promotion Department is responsible for developing the Estonian country brand and boosting the cooperation between Enterprise Estonia’s international marketing and PR units (tourism, FDI, trade, talent, startup, e-residency). For 8 years, she worked as the Deputy Director of Marketing and International Relations at the Estonian Investment Agency. She continuously pioneers digital tools and solutions that redefine the client journey, embodying the essence of creative and efficient e-Estonia. She is dedicated to helping innovative businesses and people benefit from the most advanced digital society in the world by spreading the word about Estonian developments and telling Estonian stories.

Her startup and tech-oriented mindset comes from being the first Marketing Manager for the Estonian unicorn Bolt, which is by now the fastest-growing tech company both in Europe and Africa. Her previous experiences include the leading Estonian design agency Velvet and the NASDAQ Tallinn Stock Exchange. She has a master’s degree from The University of Tartu in Communication Management and a BBA from the Estonian Business School.

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